What is ASMR?
Defined by the tingling, relaxing sensations some people feel in response to specific sounds or visuals ASMR has captivated audiences worldwide. It is described as a “tingling” that begins in the scalp and travels down the neck and spine, ASMR is triggered by certain repetitive sounds or gentle visuals, such as soft whispers or rhythmic tapping. What started as a niche interest has rapidly grown in popularity on platforms like YouTube, Instagram, and TikTok, where creators dedicate entire channels to produce content aimed at sparking this unique sensory response.
Its appeal
ASMR videos often consist of soft, repetitive sounds and gentle movements, designed to create a relaxing, almost hypnotic experience for viewers. Common triggers include tapping, brushing, whispering, and even the crinkling of paper. These stimuli are usually accompanied by slow, close-up visuals, like hand movements or object arrangements, which together evoke a soothing effect. For many, ASMR has become a go-to tool for relaxation, with fans finding it helps ease stress, anxiety, and even insomnia. This soothing experience has been likened to a form of meditative therapy, with some calling it a “brain massage.”
Dr. Sonal Anand, a psychiatrist at Wockhardt Hospitals Mira Road, shares, “ASMR, is believed to help listeners unwind, relax, calm down, and overcome the day’s stressors as they immerse themselves in sounds designed to help with calmness and relaxation. Engaging with ASMR can help one acquire a calm mindset, offering a much-needed respite from anxiety and overwhelming thoughts. ASMR is known to be a form of relaxation for many. However, one has to understand the cause behind the stress and address it with the help of an expert. One will need a comprehensive approach to address stress and anxiety. It is the need of the hour to seek the help of an expert to address any issues causing stress and get rid of those negative feelings.”
Role of social media
Social media has played a pivotal role in amplifying ASMR’s reach, transforming it from an obscure niche into a global trend. YouTube was one of the first platforms to popularise ASMR, with creators dedicating channels to exploring a wide range of ASMR techniques and triggers. Video-sharing platforms have enabled anyone with a camera and microphone to experiment, making it accessible for individuals to share their unique ASMR styles.
ASMR resonates across age groups with each demographic finding its own form of stress relief through these videos. “Whenever I’m stressed from work, I put on ASMR videos to calm down. The soothing sounds are like an instant de-stressor for me,” shares Anupriya Shevde, a 32-year-old marketing professional. “It’s my way of tuning out and recharging, even if it’s just for a few minutes.”
With the rise of TikTok and reels, ASMR has reached even wider audiences, particularly among younger viewers. ASMR content tends to be shorter and more dynamic, ideal for capturing attention in just a few seconds. This combination of accessibility, content variety, and personalised algorithms has propelled ASMR to the forefront of online trends.
Expanding genre
As ASMR has grown in popularity, creators have expanded the genre to cover an array of subgenres. Today, the ASMR world includes everything from roleplays and unboxing videos to cooking sounds and gaming; each catering to different preferences and triggers. Roleplays, where creators simulate real-life scenarios in a relaxing manner, have gained particular traction, adding a creative and immersive dimension to ASMR content.
Addressing critics
Despite its popularity, ASMR has its critics. Some dismiss ASMR as an overhyped trend, questioning whether the sensation is a genuine physiological response or simply a placebo effect. Additionally, certain viewers find ASMR videos uncomfortable or unsettling rather than relaxing, especially when the sounds or visuals are unfamiliar.
ASMR is a testament to how internet culture can elevate niche interests into mainstream phenomena. What began as a simple method of relaxation has blossomed into a vibrant online community and a new form of digital connection.
As social media continues to evolve, ASMR will likely continue to adapt, finding new ways to engage audiences who are seeking moments of comfort and calm amid the fast-paced digital landscape.
