Navi Mumbai: Maharashtra’s Largest Cuboid Anamorphic Screen has been launched at Nexus Seawoods Mall in Navi Mumbai. It is believed that this will revolutionize in-mall advertising for various brands. The cuboid anamorphic screen is named Aayam.
“Aayam means dimensions, and Nexus Seawoods and Sand O Investments are ready to change the dimensions of in-mall advertising. The Mall becomes the first in Maharashtra to feature such a cutting-edge 3D screen, offering brands an unparalleled opportunity to create immersive, captivating content that leaves a lasting impact on consumers,” Sanjyot Vaidya, Founder of S and O Investments, said. S and O investments have partnered with Nexus Seawoods on the launch of Aayam.
Strategically positioned at the heart of the mall’s central atrium, the Aayam screen offers a 360-degree, distortion-free visual experience. This 15 feet wide, 9 feet high cuboid will elevate advertising to new heights, giving brands a powerful tool to showcase product launches, promotions, and interactive campaigns in a format that grabs attention and fosters deep brand recall.
Suspended several feet above the ground, visible from all four sides, Aayam is engineered for stability and designed to create a mesmerizing experience for shoppers and brand partners alike, claimed the management of Nexus. “The 3D screen is suspended at a height where visitors can enjoy the visuals without any 3D glasses,” said Jayen Naik, Chief Operations Officer of Nexus Malls, said.
Nishank Joshi, Chief Marketing Officer of Nexus Select Malls, believes, “Aayam represents the future of storytelling, enabling businesses to engage with their audience in a way that is truly unforgettable and unique. By combining state-of-the-art technology with creative possibilities, we’re setting a new benchmark in retail and ensuring that brands can leave an impeccable impression on their target consumers.”
This dynamic anamorphic screen provides brands with a sustainable, interactive platform to connect with the growing and diverse population of Navi Mumbai. With Aayam, brands now have the chance to capture attention and deliver their message in a highly innovative format, ensuring that their presence resonates with today’s tech-savvy and experience-driven shoppers. Nexus Malls have tied up with content creators who would help make the ‘creatives’ compatible with the screen.
Vaidya, said, “This pioneering collaboration marks a significant milestone in the world of in-mall advertising. With our specialized Mall Division dedicated to creating innovative out-of-home solutions, we are confident that AAYAM will redefine the advertising experience, by providing brands with an unmatched opportunity to engage with a dynamic audience in a groundbreaking and futuristic manner.”
The biggest challenge Nexus faced was to suspend the cuboid as the mall had no pillers at the atrium to do so. Since a year’s brainstorming and surverys, the team came up with a design to have the cuboid in suspended form.
“There were no pillars to hang and we could not keep on the floor as this not ground floor and we have a basement below. Finally, we came up with a solution of suspending it in an angle which is perfect for the public to view,” Rahill Nasir Ajjani, Regional Director- West, Nexus Malls, said.
