D’YAVOL, the premium Scotch whisky brand co-founded by Bollywood superstar Shah Rukh Khan and his son Aryan Khan, has achieved global recognition by winning top honors at the 2024 New York World Spirits Competition (NYWSC). Their flagship whisky, D’Yavol Inception, bagged the prestigious titles of ‘Best Overall Scotch’ and ‘Best of Class’ Blended Malt Scotch Whisky.
A testament to craftsmanship
The New York World Spirits Competition, organized by The Tasting Alliance, is one of the most renowned events in the spirits industry. Judged by an expert panel from across the world, the competition evaluates entries based on quality, authenticity, and craftsmanship. Reflecting on the win, Shah Rukh Khan said, “INCEPTION’s award at the New York World Spirits Competition is a testament to the belief that the finest things in life are crafted with care and passion.”
What makes D’Yavol Inception special?
Launched in 2023, D’Yavol Inception is a unique blend of eight rare single malts sourced from the Speyside, Highland, Lowland, and Island regions of Scotland. These malts are aged for up to 12 years, with some matured in exclusive Tawny Port and Madeira casks.
The whisky is non-chill filtered, preserving its rich flavor and character. It boasts complex tasting notes of dark chocolate, dried fruits, and oak spice, balanced with hints of smoked wood, ripe plums, and spiced vanilla. This carefully crafted blend has made it a standout choice among whisky connoisseurs.
A journey of recognition
D’Yavol Inception’s success at the NYWSC adds to its impressive list of accolades. The whisky has previously won Double Gold at the NYWSC and earned the title of ‘Blended Scotch of the Year’ at the Asia International Spirits Competition in 2024.
Aryan Khan expressed his pride in the achievement, saying, “Winning this prestigious award is both a validation and an inspiration for us at D’YAVOL. It’s proof that our belief in authenticity, quality, and craftsmanship resonates globally.”
D’YAVOL’s growing success highlights the potential of Indian-backed ventures on the global stage. With a focus on craftsmanship and innovation, the brand is not just a business venture but a passion project for the father-son duo.
The brand’s INCEPTION whisky is already available in select Indian states like Maharashtra, Goa, and Karnataka, with plans to expand to other regions soon.
