Every year, dictionaries around the globe select a “Word of the Year” to recognise the trends, moods, and cultural shifts that defined the past months In 2024, slang words like “demure” and “brat” dominated conversations and social media. Let’s explore the trendy slang that shaped the year: Demure: Dictionary.com chose demure as its Word of the Year. Traditionally it means quiet or modest, in 2024, it evolved to describe a refined and classy style, gaining popularity through TikTok trends
Enshittification: The Macquarie Dictionary chose the term enshittification. It describes how apps or websites worsen over time as companies prioritise profits. It is a term widely used to discuss changes in online platformsBrat: Collins Dictionary named Brat its word of the year for 2024. Originally it was associated with misbehaving kids, the term took on a new meaning, representing bold confidence and independence, heavily influenced by pop singer Charli XCXManifest: The word was picked by the Cambridge Dictionary. Once meaning “to become clear,” in 2024, manifest focused on dreaming big and visualising success. The term was searched over 130,000 times onlineThe word of the year selected by the Oxford Dictionary is brain rot. Popular among younger generations, it humorously describes the feeling of endless social media scrolling or watching low-quality content
