YouTube is stepping up its efforts to combat misleading video titles and thumbnails in India. The platform is cracking down on what it calls “egregious clickbait” that promises content the video fails to deliver.
The crackdown will specifically target videos covering breaking news and current events, where misleading titles such as “BREAKING NEWS” or “The president steps down” are used to attract viewers despite unrelated content.
YouTube Update
Cracking Down on Clickbait
Stronger enforcement against misleading titles and thumbnails, starting with breaking news and current events.
What is egregious clickbait?
Promises not delivered in the video.
Example: Title: “President resigned!” but no…
— Aditya Jha | আদিত্য ঝা (@khurlucchi) December 18, 2024
Gradual rollout of enforcement
The enforcement of these stricter guidelines will roll out gradually over the coming months. Initially, YouTube will remove content that violates the rules without issuing strikes against creators’ channels. This approach aims to give creators time to adjust to the new guidelines. For now, the focus will be on new video uploads rather than existing content.
YouTube’s statement on the policy
“This can leave viewers feeling tricked, frustrated, or even misled—particularly in moments when they come to YouTube in search of important or timely information,” the platform stated in a Google India blog post.
Videos with headlines claiming significant political developments that are not included in the content or thumbnails promoting “top political news” without actually covering news stories are examples of violations. The guideline focuses on situations in which the promotional aspects of a video and its actual substance are obviously at odds.
There is some doubt as to whether YouTube’s policy applies to domains like sports because the company has not made clear how it will classify news or current affairs. Furthermore, the business has not disclosed how it would identify differences in video content, titles, and thumbnails.
Clickbait titles and thumbnails have long been a frustration for YouTube viewers, as they can mislead people into clicking on videos, only to find content that doesn’t match their expectations.#TechInformer #YouTube #Thumbnail #Youtuber pic.twitter.com/olSrFW7YtH
— Tech Informer (@Tech_Informer_) December 21, 2024
Partnership to combat AI misuse
Relatedly, YouTube has teamed up with the Creative Artists Agency (CAA) to create tools that allow artists and producers greater control over how they are represented on the network by AI. Influential people may now use cutting-edge technology created to recognise and control AI-generated content that features their likeness thanks to this relationship.
